Elvira G. Rincón Flores holds a PhD in Education in the Knowledge Society at the University of Salamanca, Cum Laude thesis. Her research topic was Gamification based on challenges in massive open innovation environments in the area of energy sustainability. She has a master's degree in Finance and, another in Education with a Specialty in Mathematics, at the Tecnologico de Monterrey. She is a professor of this same University since 1993 in the Department of Engineering and Sciences, has published three books, two of them are used as a textbook in the same institution and has developed two chapters of books about Gamification. Also, she has several publications, both in journals and scientific conferences, many of them indexed in SCOPUS. Her public profiles are available at Research Gate (https://www.researchgate.net/profile/Elvira_G_Rincon_Flores) and her ORCID is https://orcid.org/0000-0001-5957-2335
Currently, she is the leader of two research projects: Adaptive based on predictive (Learning Analytics with AI) and Educational spaces in the Tec 21 model.